HOBBS GOLDEN TOAST

Exhibition and performance to celebrate the opening of TOAST’s new Cheltenham store

We collaborated with Hobbs House Bakery to create a fictitious backdrop to wow visitors at the opening of TOAST’s new store in Cheltenham.

To mark the opening of their new Cheltenham shop, TOAST, with Hobbs House Bakery, presented a most extraordinary discovery. After countless trials and failed attempts, they achieved the impossible and created gold out of toast. The great and the good gathered for this auspicious occasion to witness the unveiling of the Golden Behemoth.

Hobbs House, the family bakers-cum-amateur scientists, imparted their claims and illustrated their findings via a small exhibition. This charted their journey from humble bakery to their search for Eldorado and back to Cheltenham to demonstrate the truth behind the mystery of alchemy.

“Brilliantly bizarre.”

— Cotswold Life

Client

TOAST

Collaborators

Hobbs House Bakery
Zara Ramm - performer
Greg Banks - performer
Ali Heywood - props and costume

Dates

February 2010

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