GENERATION WILD
Immersive experience design for seven WWT wetlands centres across the UK
Photos: WWT/Nigel Wilson Photography
45,000 school children will follow the journey of Ava the Osprey after meeting her in a giant nest. They’ll undertake nature activities using magical ‘Translatorphones’ on our bespoke trail and continue participating back home, and at school, via the Generation Wild website.
The experience begins in school with an interactive story book, where Ava the Osprey becomes part-girl after landing in a mystery nest.
When the school children visit their local WWT (Wildfowl and Wetlands Trust) centre, they meet Ava in her giant nest and explore the wetlands using Ava’s magical Translatorphones. A Translatorphone is an audio device that lets them listen to the voices of birds, amphibians and mammals, who tell them more about Ava and what her mission is.
“The nest and the puppet were amazing, the children were enthralled”
After their initial visit to WWT, the children are invited back to their local wetland centre with a free ticket for their whole family. Together they explore more of the Generation Wild trail and do more nature activities, which they can continue at home.
“Best Trip Ever!”
The rest of Ava’s story unfolds on the Generation Wild website via audio bulletins, illustrations and animation. The website also houses 50 nature activities for children and their families to do in their local environment, each one winning them a badge and nudging them closer to becoming a Guardian of the Wild.
The whole concept is based on the Five pathways to nature research, which shows that people are more likely to care for the environment if they are inspired by beauty, meaning, compassion and engaged with all their senses and emotions. The project will target schools with higher percentages of children receiving free school meals, aiming to provide greater access to the wetlands for those from disadvantaged communities.
As Creative directors on the project, Stand + Stare worked with a wide range of affiliates to deliver the multi-faceted components of this immersive experience, including puppet makers, carpenters, metal workers, illustrators, animators, creative technologists, basket makers, web designers, sound designers, voice over artists, diversity consultants and more...
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Client
Wildfowl and Wetlands Trust (WWT)
The project has been funded through an anonymous charitable foundation with additional funding provided by the ScottishPower Foundation.
Date
September 2021 - 2024
Links
Feature on London Live https://vimeo.com/652510307/11acbc0c70
BBC Radio Gloucestershire (1H 25M in)
https://www.bbc.co.uk/sounds/play/p0b3t4l0
Collaborators
Creative producer: Debs Hoy
Web developer: Fieldwork
Puppet makers: Jess Jones, supported by Bella Lyster
Fabricator: Aron Duckworth
Creative technologist: Barney Livingston
Translatorphone baskets: Judit Ivanyosi Szabo, Wonder Weaver Designs
Illustrator: Miriam Serafin
Sound Designer: Jon Nicholls
Voice of Ava: Patricia Allison
Voice over artists: David Beames (Marsh Harrier), Anna Carus-Wilson (Woodlouse), Sian Cornelius (Willow Tree), Mary Eddowes (Reed Warbler), Daniel Naddafy (Grass Snake), Jonnie Riordan (Otter), Naomi Said (Water Vole), Keziah Wenham-Kenyon (Lapwing), Sally Vanderpump (Dragonfly)
Welsh translation: Martin Davies, Niamh O’Donnell, Aisha May Hunte and Mark Davies.
Diversity consultants: Jazlyn Pinkney, Ngaio Anyia, Lamin Sanneh
Accessibility consultant: Jayne Earnscliffe
The project is being evaluated in partnership with Cardiff University.
We would also like to thank all the brilliant staff at WWT who we have worked closely with to develop this project.
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